August 2, 2011
As a freelance writer, I am often asked to fill in the roles of editor and proofreader too, and for good reason. In the publishing industry, where a single manuscript is produced for a mass audience as the company's primary product, these roles are generally filled by a large staff of specialized editors. Development editors, research editors, subject matter editors, copyeditors, proofreaders, the list is long. No wonder it takes a book months or years to go from manuscript to bookstore shelves.
Clearly, business marketing calls for a more streamlined process. But that doesn't stop a girl from dreaming.
July 21, 2011
If your company already relies on social media for interactions with customers or employees, the answer appears to be leaning toward a very loud "YES," especially if your line-up includes Twitter.